![]() This means that if there’s any proper name title in your information, such as your business name, that’s longer, it may not fit on one line. Choosing a Design Orientation Based on Brand Strategist Adviceīeyond the common advantages of each card design, there is more to consider when making a final decision.įor example, a vertical orientation only gives you an inch or two of width. A brand expert will be able to help you better differentiate between all options. In general, it all comes down to each element included in your company’s entire brand strategy. Keep in mind, there are other opportunities to do this without changing your business card design. This means that you will have to find other creative ways to stick out and show how your business is unique. One downside to horizontal business cards is that you will have the same card like everyone else. People tend to absorb information faster if they already know what to expect and where to look. Which is partly what the use of a business card is for in the first place. Thus, a potential client can digest all the information that’s on your card straight away. By making a standard horizontal card, you are doing what others expect and only checking a box. Many potential clients find it perplexing to create a card outside of this traditional approach. Racks, books, boxes, stands, and about any other option for storing or displaying these cards use a horizontal axis. All business cardholders use the horizontal design, generally speaking. Horizontal business cards have been the standard for business cards for a long time. Horizontal Business Cards According to Brand Strategists Advantages The important thing is to get a brand strategist who can tell you when that risk is worth it and when it is not. In other words, vertical business cards can be a risk. By changing something that most view as standard and not needing change may turn them away. ![]() As some clients love new and different, others don’t at all, or at least not in that way. The downside to vertical business card designs is the same as the main advantage-they’re different. ![]() This is particularly useful when you want to provide something unique and new. If your goal is to stand out and draw attention, consider a vertical business card design. In other words, they draw the eye right away.Ĭonsulting with a brand strategist will help you determine the best variables for business growth. One of the biggest advantages of going with a vertical design is the unconventional nature. Let’s explore the advantages and disadvantages of the vertical design approach. To stand out and get customer trust and buy-in you need to create a strong business card design. They also serve as a way of marketing yourself and your business. Image Source PCBS Vertical Business Cards According to Brand Strategistsīusiness cards are more than a medium for transferring information. Here’s some information about choosing between the two approaches. When making your business cards you need to consider choosing between a horizontal or vertical design. Make your brand message clear with the right business cards. Graphic design and branding are communication tools that share your brand’s culture, style, and message. That is to say, every detail of your business card design is important. For the name, use Arial MT Black 20pt, the title is Arial Narrow 8.5pt and for this card, we have used Baccus 12 pt.The brand strategist experts who know what they’re doing often say the same thing. The only thing left to do is to add the Name, Title, and tagline. We have sized this to 6pt and set the font to Arial Narrow and make the text white. On the bottom left corner type the full address and phone numbers. Position the logo in the upper right corner and size it to 1” Horizontally (make sure lock ration is turned on). Now it is just a matter of adding the logo and text. With the Ctrl key held down, move it to the left to align with the guideline. ![]() From the Toolbox, select the Shape tool and select the node in the bottom left corner. This will move the guideline to the left by. On the Interactive Property bar, with the guideline still selected, in the “X” object position, type “-.75” after the value there and then hit Enter. To do this, click on the vertical ruler on the right side of the page and drag it out to the right edge of the rectangle. Now, we need to move the bottom right node to the left. With the object selected, from the Objects menu select Convert to Curves. Create a rectangle that measures 1.75 x 2.3”. We will start with the object that will bleed.
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